My group and I were tasked with assisting Richmond, VA based BOHO Quad (BOHO Studios' personal training location) with increasing revenue through both existing clients and potential new clients. The research question I aimed to solve was how to market to people with high discretionary income. Learning the untraditional approach to targeting a high discretionary income audience was an extraordinary experience. I was able to offer several strategies such as diversifying social media presence to understand what platforms the target audience frequents the most, experiential marketing, and creating a specific online presence through web design that gives the first-hand impression of a luxury brand.